What differentiates the companies that attract and retain the best talent? A strong Employer Value Proposition (EVP) is key. Find out how to create a compelling EVP and why it's crucial for success in the job market.

From school bench to design agency: Gaute Refsum shares his experiences from starting as an intern with us to becoming a permanent designer. Get his best tips on how to make a successful transition from studies to professional life.

In this e-book, we will explore the shopping trends that emerged in 2023, examine the differences, pros, and cons between shopping in-store vs online, and look at what we can expect from the future of shopping.

In times of difficulty, businesses frequently prioritise their attention on finances, strategy, and talent. Nevertheless, it is crucial not to overlook the importance of design. Design isn't merely a luxury; rather, it is a vital element, acting as a guiding light for innovation, resilience, and transformation.

"Insanity is doing the same thing over and over again and expecting a completely different result," said Albert Einstein. But in a branding context, we wonder if it's not just as crazy to do the same thing as last year and expect the same result?

Strategic courage is the ability and willingness to take calculated risks and make tough decisions to achieve long-term goals. Unfortunately, Norwegian organizations often lack this willingness. They focus on everyday problems and are too slow to seize opportunities.

When it's time to refresh your company's brand, it's crucial to lead the process with clarity and strategic thinking. This article explores what you absolutely shouldn't do to avoid costly mistakes during rebranding. The advice is to avoid jumping in without a plan and thinking the design process can be uncomplicated. At the same time, branding is likened to driving; having a clear goal is key to avoiding ending up in the "ditch". Clear goals and a thorough brief are important investments to ensure success and prevent unnecessary complications.

The brand platform serves as the heart of your brand strategy. It defines your brand's DNA, personality and how it naturally expresses itself. This article explores the six key components of a strong brand platform. We hope it will help you build a solid and authentic brand.

It's expensive to hire, and even more expensive to hire the wrong people. People who take the company culture in the wrong direction. People who may be brilliant, but who fail to settle in and leave the job at the first crossroads. People who make other employees worse.

Employer branding is not only about attracting great people, but also about retaining and engaging the people you already have. In this article, we'll go through some of the key elements of such a strategy.

New media platforms. New competitors. New consumption patterns. It's only getting harder to create commercial success. To build a brand. But in tough times, a strong brand is no longer just a nice-to-have; it's a necessity to stand out and engage customers.

In this blog post, we'll explore the importance of strong brands and share key factors that can help you build a solid brand strategy.

In this article, we'll look at what a design system is and how it can help you achieve a cohesive visual identity for your business.

Colors, typography, images, icons, illustrations and maybe even audio? Once you've identified all the elements, you need to standardize them and organize them in a logical way that's easy for everyone to use.

Artificial intelligence (AI) has taken the world by storm and will prove to be an invaluable tool for designers and brand strategists. AI allows us to automate tasks, improve productivity and create new opportunities in a variety of industries. Including the design industry. Design agencies that seize this opportunity and use AI to their advantage will be able to gain a competitive edge in the years to come.

It's no longer enough to just have a website, it also needs to be well designed, engaging for the user and represent the business in the best possible way. Evoking emotion and creating action. It's a leadership responsibility.

Here you'll find tips for creating web design that stands out from the crowd, but first we'll go through the basics.

Artificial intelligence (AI) has grown in popularity and publicity in recent years. With an ever-increasing amount of data and advanced technology available, AI technology has the potential to transform the world as we know it today.

Find out how a meaningful purpose can increase your profitability and boost productivity. We look at examples and the value of purpose for brands.

Six principles for creating the ultimate customer experience. Use insight and good expertise so that you create the best customer experiences! In the article, we show good examples of how you can work purposefully with branding.

Want to understand how employer branding can increase engagement at work? Take a deep dive into how a good employer branding strategy can prepare you for disruption.

Employees are your most important brand ambassadors, which is why you should start communicating with them first. We look at how you can develop a better reputation by focusing on internal branding.

Read about what it's like to work as a designer in a design agency. We share the experiences our designers have with us.

What does name change mean for marketers? Read about why some brand names have had to change names and identities.