Internal branding is a complex but crucial part of an organization's overall brand strategy. It requires effort, commitment, and resources to overcome the challenges and build a strong internal brand culture. In this article, we will highlight the most common challenges and look at some strategies to overcome them.

Hege is far from new to the design industry. She has worked at Mission since 2002 and also has experience from other agencies. With studies from San Francisco under her belt, she has always had an exploratory attitude towards learning and describes herself as inquisitive. Over time, she had been looking for a course that could give her a new spark and inspiration.

Branding, and the power of clear and unique graphic tools, can act as proxies for brands, and if they are strong enough, can open up many exciting possibilities for how different target groups experience the brand.

What sets companies apart that attract and retain the best talent? A strong Employer Value Proposition (EVP) is key. Learn how to craft a compelling EVP and why it's critical to success in the job market.

From school to design agency: Gaute Refsum shares his experiences from starting as an intern with us to becoming a permanent employee as a designer. Get his best tips on how to successfully transition from studies to professional life.

In this e-book, we will explore the shopping trends that emerged in 2023, examine the differences, pros, and cons between shopping in-store vs online, and look at what we can expect from the future of shopping.

In times of difficulty, businesses frequently prioritise their attention on finances, strategy, and talent. Nevertheless, it is crucial not to overlook the importance of design. Design isn't merely a luxury; rather, it is a vital element, acting as a guiding light for innovation, resilience, and transformation.

“Insanity is doing the same thing over and over again and expecting a completely different result,” said Albert Einstein. But in the context of branding, we wonder if it’s not just as much insanity to do the same thing as last year and expect the same result?

Strategic courage is the ability and willingness to take calculated risks and make tough decisions to achieve long-term goals. Unfortunately, Norwegian organizations often lack this will. They focus on everyday problems and are too slow to seize opportunities.

When it's time to refresh your company's brand, it's crucial to lead the process with clarity and strategic thinking. This article explores what you absolutely shouldn't do to avoid costly mistakes during rebranding.

The brand platform serves as the heart of your brand strategy. It defines your brand's DNA, personality and how it naturally expresses itself. This article explores the six key components of a strong brand platform. We hope it will help you build a solid and authentic brand.

Employer Branding is not just about attracting great people, but also about retaining and engaging the ones you already have. In this article, we will go over some of the most important elements of such a strategy.

New media platforms. New competitors. New consumption patterns. It's only getting harder to create commercial success. In this blog post, we'll explore the importance of strong brands and share key factors that can help you build a solid brand strategy.

In this article, we will look at what a design system is and how it can help you achieve a cohesive visual identity for your business.

Colors, typography, images, icons, illustrations, and maybe even audio? Once you've identified all the elements, you need to standardize them and organize them in a logical way that's easy for everyone to use.

Artificial Intelligence (AI) has taken the world by storm, and will prove to be an invaluable tool for designers and brand strategists. Design agencies that seize this opportunity and use AI to their advantage will be able to gain a competitive advantage in the years to come.

It's no longer enough to just have a website, it also needs to be well-designed, engaging for the user, and represent your business in the best possible way. Here are some tips for creating a web design that stands out from the crowd, but first, let's go over the basics.

Artificial Intelligence (AI) has grown in popularity and buzz in recent years. With the ever-increasing amount of data and advanced technology available, AI technology has the potential to transform the world as we know it today.

Find out how a meaningful purpose can increase your profitability and boost your productivity. We'll look at examples and the value of purpose for brands.

Six principles for creating the ultimate customer experience. Use insight and good expertise to create the best customer experiences! In the article we show good examples of how you can work purposefully with branding.

Want to gain insight into how employer branding can create increased engagement at work? Take a deep dive into how a good employer branding strategy can prepare you for disruption.