Thought Leadership
We are a team of dedicated designers and strategists with cutting-edge expertise in our disciplines. We stay constantly updated, and are happy to share our insights with you. Here you will find a collection of over 200 articles and e-books that deal with topics related to brands, identity and design.
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E-book: Shopping - In-Store vs Online
In this e-book, we will explore the shopping trends that emerged in 2023, examine the differences, pros, and cons between shopping in-store vs online, and look at what we can expect from the future of shopping.
E-book: Reinventing Stores for the Digital Age
Innovative retailers harness the power of design to be relevant in the future.
How Retailers Use Design to Combat Online Competition
Design as a weapon in the fight against competition from online stores.
How luxury brands are redefining retail branding
Luxury brands such as Gucci, Hermès and Prada redefine the branding of retail.
Understanding customer shopping patterns is key to success
Customers want to be seen, feel welcome. A smile can secure you sales.
Location. Location? Location!
Wondering why the fattest stores are located at the best addresses? Find out what location has to do with branding.
Five tips for retailers to increase sales
Smart measures are being taken in the retail trade to counter increased competition.