Articles
The importance of signage and interior for brands
Find out how to create signage and interiors in an effective way and build brand awareness, with customers and employees.
Conceptual thinking strengthens your brand
Find out how brand language is part of your business concept and can help your business grow.
The art of writing a creative brief
Find out how a creative brief provides inspiration for the theme and ensures a successful design.
How to design a successful brand architecture
Take advantage of the benefits and save money. Find out how brand architecture makes it easier to sell goods and provides savings for your business.
The bad news: Nothing lasts forever. The good news: Nothing lasts forever.
Little or nothing is maintenance free. Neither do brands.
What is the right focus of communication in design?
With simple solutions can bring out the most important thing when implementing a new design.
Rebranding of Mastercard, Premier League and Oslo City Bike
Find out how three well-known brands gained new vitality and strength through rebranding in 2016.
2016. A year with purpose.
We sum up 2016 with our thoughts on branding, design, employer branding, tone of voice, name development and communication.
The millennial generation - the best generation of all time ?!
This is how you can better understand the millennial generation.
How movements can become brands.
How is it possible that brands can emerge in the wake of movements?
How do brands position themselves as luxury brands?
Find out how the presentation of goods determines where you as a customer shop, and how some brands become luxury brands and others do not.
A new breed of brands is revolutionizing with disruption
Established brands must deal with constantly new challengers in a writing landscape.
With design in its DNA EVRY won gold in Farmandprisen
Get the most out of agency collaboration by building design into your business strategy.
A good slogan says more than a thousand words
Many brands use so-called pay-offs or slogans. See if you can guess which brands own these slogans.
Krogsveen with logo improvement and new identity
We have had a chat with Karsten Onsrud in Krogsveen and talked about the opportunities to think new within a strong brand identity.
Location. Location? Location!
Wondering why the fattest stores are located at the best addresses? Find out what location has to do with branding.
The battle of the brands: Trump vs Clinton
We review the brand strategy of Trump and Clinton and look at what creates good brands.
A visual life. A conversation with photographer Damian Heinisch
Meet the famous photographer Damian Heinisch and hear what role photography plays in branding today.
What made you start in business?
Many entrepreneurs have something in common when they started what has become successful companies.