A logo is not enough to build a strong brand identity.

Build a bridge between the company and employees with corporate branding.

KAWS was a long time ago an unknown street artist from New Jersey. Now he is a global brand.

Employer branding sets a new agenda to secure the smartest minds.

You surround yourself with it on a daily basis. On the mobile, in the newspaper, in the book, in the magazine, on the advertising poster, on the shopping list. Find out what typography has to say for branding.

How do you create brand with meaning? Find out by joining Inki and Mission at the FUSE conference in Miami.

What role do sports and especially the Olympics play for a country's brand?

Employers who facilitate a meaningful job win the best heads.

Employer branding sets the agenda for recruitment in modern companies.

Good communication creates meaningful experiences and content that engages customers so that they become your ambassadors.

Norway's most credited font designer, Magnus Rakeng, talks about the impact a font can have on a brand.

Names can have many origins. Sometimes geography is the inspiration, other times a name is created due to short circuits or misspellings.

What gives a name the right flair, feeling or pondus, or whatever it may be in the particular industry.

This is how he came to the conclusion that the best name for Terra was Eika.

Stories contribute knowledge, lessons and experiences. Therefore, storytelling is important to tell the market about your business.

BAMA's Storkjøkken's chefs are creative, genuine and thrive best with a popular and playful language. Find out what it has to do with tone-of-voice.

With a unique voice, you will not sound like the competition.

Good images strengthen the brand and increase the engagement of the target group. Find out how images build identity.

Find out why it is important for a brand to appear honest and genuine, with a clear purpose and for the brand to deliver on its promise to the consumer.

Find out why a strong identity increases the value of the brand and positions the company for the highest possible purchase price with potential investors.