Without a clear purpose, you can waste time and money moving in the wrong direction. We have examined the purpose and values of Norway's 100 largest companies. Download the report now.

That is why it is important to have a unified branding experience wherever customers travel.

Bad design is always a losing project. Good design, on the other hand, can do wonders.

Get the most out of your sponsorship deal with these eight questions.

We have a worse time and are less attentive than before.

Brands profit from designing concepts with a purpose.

Brands often fail to appear unique.

A survey of purposes in Norway's leading 100 companies yielded surprising findings.

A unique brand makes you visible among a thousand others.

Innovative brands are founded on a meaningful purpose.

Haste? Therefore, short deadlines stand in the way of creativity and profitability.

The design of annual reports provides exciting opportunities to attract investors.

Therefore, the millennial generation has an influence on market trends.

How do you keep the interest up after the brand is launched?

The millennial generation is known for sustainable consumption. This makes it easier to market and increase sales to this environmentally conscious target group.

A brand guide is a useful tool for securing a unified brand.

How to exploit the potential of signage and interiors to strengthen the brand and to get the most for your investment.

The digital revolution has radically changed the way customers shop. Is it only digital that applies now?

Avoid the top six pitfalls when designing new websites.

Find out how you can best measure and use engagement to create added value for your brand.