Luxury brands like Gucci, Hermès and Prada are redefining retail branding.

We take a closer look at some successful brand names to see if there is a connection with the company's purpose.

Customers want to be seen, to feel welcome. A smile can secure you the sale.

A clear and distinct brand architecture makes it easy for customers to understand what the company has to offer.

Brands with purpose perform better than those without. Find out how best-in-class brands successfully incorporate purpose into their everyday lives, for employees, customers, and others.

TINE's annual report aimed to demonstrate its commitment to the environment and sustainability.

Festival-Norway: We look at the use of logos, fonts, and images in the identity design of festivals.

All brands have a personality. Is your brand the hero, the challenger, the explorer, the philanthropist or perhaps the teacher? Read on now and find out which archetype you are.

Brands that chase trends fail to appear real and authentic. Find out why customers want brands that speak their language and are trustworthy. These brands are the winners of the future.

Today's customers want to associate themselves with the brands they buy from.

What makes some brands succeed where others fail? Hint: Management

Many brands are caught in a time crunch and fail to focus on what is most important.

Many companies realize that they depend on designers to create communications that resonate with their target audience.

Many words and phrases – soundbites, song lines, advertising slogans, comedic quotes, condensed opinions and political messages – become public property.

The Olympic Games begin in Pyeongchang, South Korea today. Find out how nations are building their brands through branding at the Olympics.

Integrated reporting provides a dynamic presentation of the company.​ Find out how you can add value and relevance to your annual report through branding.

Why do so many mergers and acquisitions fail? Find out how a strong brand can ensure successful mergers and acquisitions.

Brands are dynamic and subject to rebranding over time. Here are three brands that have become new in 2017.

Learn from a brand specialist about why millennials want brands with purpose.

A fruitful relationship between the manager and the company can strengthen the reputation of both parties.