Articles
Why be a leader, and how do you achieve effective leadership?
Future leaders are engaged by a meaningful purpose.
How can you tell your company's story?
Find out how to formulate and tell your company's story.
E-Book: The Mission Purpose Report
Without a clear purpose, you can waste time and money moving in the wrong direction. We have examined the purpose and values of Norway's 100 largest companies. Download the report now.
How are you going to speak with one voice?
That's why it's important to have a consistent brand experience wherever customers go.
How much will you lose on your design this year?
Bad design is always a losing project. Good design, on the other hand, can work wonders.
How to succeed with brand sponsorship?
Get the most out of your sponsorship deal with these eight questions.
Timing makes all the difference in customer experience
We have less time and are less attentive than before.
Why your concept should be based on a Purpose
Brands profit from designing concepts with a purpose.
Beyond authenticity: Building brands with character
Brands often fail to stand out with uniqueness.
Many large Norwegian companies lack a clear purpose
A survey of the purposes of Norway's leading 100 companies yielded surprising findings.
Why it’s so invaluable to be distinctly different when building a brand
A unique brand makes you visible among a thousand others.
Why it pays to strengthen your brand with Purpose
Innovative brands are founded on a meaningful purpose.
Making time for creativity
Rush? That's why short deadlines stand in the way of creativity and profitability.
How EVRY won gold for best idea and design of annual report in the Farmand Prize
Designing annual reports provides exciting opportunities to attract investors.
How to win the heart of millennials
Therefore, the millennial generation has an influence on market trends.
How to build brand momentum beyond the launch?
How do you keep interest up after the brand has been launched?
Why you should understand the millennial generation
The millennial generation is known for sustainable consumption, making it easier to market and increase sales to this environmentally conscious target group.
It's all in vain without a brand guide
A brand guide is a useful tool for ensuring a unified brand.
Invest in a suitable interior and signage system to strengthen the brand
This is how you exploit the potential of signage and interiors to strengthen your brand and get the most return on your investment.
The new customer journey: When should you create digital customer journeys?
The digital revolution has radically changed the way customers shop. Is it only digital that matters now?