Every company needs direction. They need to know what they stand for and play to their strengths. The same can be said for brands.

Innovative retailers are harnessing the power of design to remain relevant in the future.

All you need to know about branding of annual reports in one place.

Design as a weapon in the fight against competition from online stores.

Seven important things to keep in mind when you need an annual report.

Readers of annual reports are an important target group for companies.

Tone of voice is about how the personality of the company or brand is expressed through language.

Who speaks the loudest at Stordalen? Find out what Choice Hotel's tone of voice is.

In today's job market, job seekers have all the power, and companies are using employer branding to attract the best people.

More companies are focusing on projects that are close to their hearts to foster more creativity in the workplace.

Is Pride a separate brand, or is it other brands' best friend?

Our reflections and recommendations for a challenging time for many businesses and brand leaders.

Companies with a purpose perform better and have employees who thrive.

A clear purpose ensures profitability and efficiency even in uncertain times.

A strong purpose is the best foundation for creating well-functioning workplaces where employees thrive, grow and deliver.

If you are planning to go public, you should position your brand so that you stand out from your competitors.

While the debate about the Paris Olympic logo rages, we try to say something about what actually characterizes a good logo.

The name of your business, product or service can mean success or failure. Here's how to create a winning brand name!

Today's employers go to great lengths to hire the best job applicants.

Purpose gives the company increased profitability, more satisfied employees and defines a clear direction for the business.