Articles
Focus on sustainability secured three medals in the Farmand Prize
Festive atmosphere at the Farmandprisen: Focus on sustainability resulted in a scattering of medals.
How Nike uses purpose to engage its target audience
With the Dream Crazy campaign, Nike supports a political debate about inclusion and integration.
What is a symbol and what makes them important?
Symbols and what they represent in brands.
Are your sustainability goals an advantage or a threat?
The UN's Sustainable Development Goals are an opportunity for companies to develop effective corporate communications.
Life as a graphic designer in a design agency
Espen talks about his experiences from his first year as a designer at Mission.
How to create a unique brand experience
By creating an exceptional brand experience, you win customers over and over again.
How to use Purpose to engage investors
Serious investors are more concerned with the solidity of brands over time than short-term profitability.
Design trends and branding are two different things
Many people talk about design trends and forget to focus on long-term branding. But it is possible to succeed at both.
Is your brand affected by digitalization?
Digital brands are simplified to function optimally on all surfaces.
If everything is design, then nothing is design
In a world where everything is mostly zeros and ones – what happens when you measure the value of design?
What is design? And how can you define graphic design?
Where are the boundaries for what is design and who can call themselves a designer?
At the core of the brand we find purpose
Companies focused on adding value to customers, stakeholders, and society beyond making money gain followers who come back again and again.
How connecting purpose with people creates more human brands?
If you make your brand more human, you will achieve increased appeal among your target audience.
How artificial intelligence changes our view of brands
Artificial intelligence is transforming brands. See how marketers and brand managers are seizing the opportunities and avoiding the pitfalls.
Rebranding of Equinor, Uber and Mailchimp
Brands must constantly evolve to attract new customers.
Characteristics of Generation Y and Z: Brands Must Take Responsibility
The millennial generation is concerned with brands appearing genuine and sincere.
Why do so many people want to play ball with football?
Few sports create as many emotions as football. What is so special about football?
What is leadership and what motivates today's leaders?
What it takes for future leaders to succeed in leading companies in constant change and development.
It's time employers understood how to engage employees
Companies built on purpose attract the best people, build winning teams, create efficiency, and inspire a happier corporate culture.
Is TCFD reporting on your agenda for your next annual report?
In an era of environmental focus, brands that put sustainability on the agenda will be the winners.