Smart measures are being taken in the retail trade to counter increased competition.

Visibility is essential to reach your market. As with most things in life, it's about getting attention and being present where your target audience is!

Create commitment and awareness of your company and your brand by adding new qualities to your brand.

Find out why marketing does not have to cost a fortune: Know your target audiences and appropriate communication channels. A pointed message hits best.

This way you can find what makes you attractive and unique in the market, maintain your market position and stand out from the competition.

All brands need updating. This also applied to Google.

All brands are different, but companies’ management teams always have to do their homework, respect their legacy and always listen to their customers!

Does the brand speak with multiple voices? How to ensure clear communication.

Do you need a brand? Every business has a brand. Smart companies are aware of this. They use the brand strategically to achieve the desired result.