Serious brands are concerned with what is happening in their target audience.

Like everything else, your brand needs love and care.

Smart steps are being taken in retail to counter increased competition.

Visibility is essential to reaching your market. As with most things in life, it's about getting attention and being present where your target audience is!

Create commitment and awareness of your company and your brand by adding new qualities to your brand.

Find out why marketing doesn't have to cost a fortune: Know your target groups and appropriate communication channels. A sharp message is most effective.

This way you can find what makes you attractive and unique in the market, maintain your market position and stand out from your competitors.

All brands need to update themselves. That included Google.

All brands are different, but companies’ management teams always have to do their homework, respect their legacy and always listen to their customers!

Does your brand speak with multiple voices? Here's how to ensure clear communication.

Do you need a brand? All businesses have a brand. Smart businesses are aware of this. They use their brand strategically to achieve the desired results.