Customers want to be seen, feel welcome. A smile can secure you sales.

A clear and distinct brand architecture makes it easy for customers to understand what the company has to offer.

Brands with purpose work better than those without. Find out how the best brands in the class succeed in incorporating purpose into everyday life, for employees, customers and others.

TINE's annual report aimed to show commitment to the environment and sustainability.

Festival-Norway: We look at the use of logos, fonts, images in identity design of festivals.

Every brand has a personality. Is your brand the hero, the challenger, the explorer, the philanthropist or maybe the teacher? Read on now and find out the archetype you are.

Brands that chase after trends fail to appear genuine and authentic. Find out why customers want brands that speak their language and are credible. Such brands are the winners of the future.

Today's customers want to be associated with the brands they buy from.

What is it that makes some brands succeed where others fail? Tips & Warnings Management

Many brands are caught in the time squeeze and fail to focus on what is most important.

Many companies realize that they rely on designers to create communications that hit the target audience.

Many words and sentences - soundbites, song lines, advertising slogans, comic quotes, condensed opinions and political messages become public property.

The Olympic Games start in Pyeongchan, South Korea today. Find out how nations build brands through branding in the Olympics.

Integrated reporting provides a dynamic presentation of the company, find out how you can add value and relevance to the annual report through branding.

Why do so many mergers and acquisitions fail? Find out how a strong brand can ensure successful mergers and acquisitions.

Brands are dynamic and subject to rebrand over time. Here are three brands that have become new in 2017.

Learn from a brand specialist why the millennial generation wants brands with purpose.

A fruitful relationship between the manager and the company can strengthen the reputation of both parties.

The leaders of the future are engaged by a meaningful purpose.

Find out how to formulate and tell your company's history.