Symbols and what they represent in brands.

The UN's sustainability goals are an opportunity for companies to develop effective business communication.

Espen talks about his experiences from his first year as a designer in Mission.

By creating a unique branding experience, you win customers over and over again.

Serious investors are more concerned with the solvency of brands over time than short-term profitability.

Many people talk about design trends and forget to focus on long-term branding. But it is possible to succeed with both.

Digital brands are simplified to work optimally on all surfaces.

In a world where most are zeros and ones - what happens when you measure the value of design?

Where are the boundaries for what is design and who can call themselves a designer?

Companies that are concerned with adding value to customers, stakeholders and society beyond making money, gain followers who come again and again.

If you make the brand more human, you achieve increased attractiveness in the target group.

Artificial intelligence is changing brands. See how marketers and brand managers take advantage of the opportunities and adapt to the pitfalls.

Brands must constantly evolve to attract new customers.

The millennial generation is concerned that brands appear genuine and sincere.

Few sports create as many emotions as football. What is so special about football?

What does it take for the leaders of the future to succeed in leading companies in constant change and development.

Companies built on purpose attract the best people, build winning teams, create efficiency and inspire a happier corporate culture.

In an age with a focus on the environment, brands that put sustainability on the agenda will be the winners.

Luxury brands such as Gucci, Hermès and Prada redefine the branding of retail.

We take a closer look at some successful brand names to see if there is a connection with the company's purpose.