Thought Leadership

We are a team of dedicated designers and strategists with cutting-edge expertise in our disciplines. We stay constantly updated, and are happy to share our insights with you. Here you will find a collection of over 200 articles and e-books that deal with topics related to brands, identity and design.

If you want to be among the first to read new articles from us, you can sign up for our newsletter.

Newsletter from Mission

Name

First Name

Last Name

By entering your e-mail address above and clicking on "I want to receive newsletters", you agree that we will send you information about our services and that we use your e-mail address to do so.

Karl Martin Sætren 9/29/23 Karl Martin Sætren 9/29/23

Employer Branding: How to become a more attractive employer - for the right people

It's expensive to hire, and even more expensive to hire the wrong people. People who take the company culture in the wrong direction. People who may be brilliant, but who fail to settle in and leave the job at the first crossroads. People who make other employees worse.

Employer branding is not only about attracting great people, but also about retaining and engaging the people you already have. In this article, we'll go through some of the key elements of such a strategy.

Karl Martin Sætren 3/20/23 Karl Martin Sætren 3/20/23

Do you have an employer branding strategy and are you prepared for disruption?

Want to understand how employer branding can increase engagement at work? Take a deep dive into how a good employer branding strategy can prepare you for disruption.

Karl Martin Sætren 12/30/21 Karl Martin Sætren 12/30/21

Employer branding theory of behavior and management

Behaviour is the most important indicator of whether the culture in the company works with the brand's intention. The behaviur of its leaders is the brand in a nutshell.