Articles
Norwegian festival design offers mixed sweets
Festival-Norway: We look at the use of logos, fonts, and images in the identity design of festivals.
Evolution meets revolution
Brands that chase trends fail to appear real and authentic. Find out why customers want brands that speak their language and are trustworthy. These brands are the winners of the future.
Can design help you be happier?
Many companies realize that they depend on designers to create communications that resonate with their target audience.
Rebranding and reprofiling of three brands
Brands are dynamic and subject to rebranding over time. Here are three brands that have become new in 2017.
How much will you lose on your design this year?
Bad design is always a losing project. Good design, on the other hand, can work wonders.
It's all in vain without a brand guide
A brand guide is a useful tool for ensuring a unified brand.
Avoid common mistakes when designing your online brand
Avoid the six most common pitfalls when designing new websites.
The importance of signage and interior design for brands
Find out how to create effective signage and interiors and build brand awareness with customers and employees.
The art of writing a creative brief
Find out how a creative brief provides inspiration for the theme and ensures a successful design.
Rebranding of Mastercard, Premier League and Oslo City Bike
Find out how three well-known brands were given new vitality and strength through rebranding in 2016.
2016. A year of purpose.
We summarize 2016 with our thoughts on branding, design, employer branding, tone of voice, name development and communication.
A visual life. A conversation with photographer Damian Heinisch
Meet renowned photographer Damian Heinisch and hear what role photography plays in branding today.
So you’ve got a great logo. Now what?
A logo is not enough to build a strong brand identity.
Typography, what exactly are fonts and typefaces?
You surround yourself with it every day. On your phone, in the newspaper, in the book, in the magazine, on the advertising poster, on your shopping list. Find out what typography means for branding.
Tips from Magnus Rakeng about font design
Norway's most credited font designer, Magnus Rakeng, explains the impact a font can have on a brand.
BAMA Storkjøkken’s voice infused with creativity
BAMA's Storkjøkken's chefs are creative, genuine and thrive best with a colloquial and playful language. Find out what it has to do with tone-of-voice.
Brands and companies don't always have a consistent tone of voice
With a unique voice, you won't sound like your competitors.
How to use images to create strong brands
Good images strengthen your brand and increase engagement with your target audience. Find out how images build identity.
A brand is not just a cool logo
Find out why it is important that a brand appears honest and genuine, with a clear purpose and that the brand delivers on its promise to the consumer.
What you need to know when starting a new design collaboration
Find out how a redesign preserves your brand's uniqueness.