Articles
Norwegian festival design offers a mixed bag
Festival-Norway: We look at the use of logos, fonts, images in identity design of festivals.
Evolution meets revolution
Brands that chase after trends fail to appear genuine and authentic. Find out why customers want brands that speak their language and are credible. Such brands are the winners of the future.
Can design help you be happier?
Many companies realize that they rely on designers to create communications that hit the target audience.
Rebranding and rebranding of three brands
Brands are dynamic and subject to rebrand over time. Here are three brands that have become new in 2017.
How much will you lose on your design this year?
Bad design is always a losing project. Good design, on the other hand, can do wonders.
It's all in vain without a brand guide
A brand guide is a useful tool for securing a unified brand.
Avoid common mistakes when designing your brand online
Avoid the top six pitfalls when designing new websites.
The importance of signage and interior for brands
Find out how to create signage and interiors in an effective way and build brand awareness, with customers and employees.
The art of writing a creative brief
Find out how a creative brief provides inspiration for the theme and ensures a successful design.
Rebranding of Mastercard, Premier League and Oslo City Bike
Find out how three well-known brands gained new vitality and strength through rebranding in 2016.
2016. A year with purpose.
We sum up 2016 with our thoughts on branding, design, employer branding, tone of voice, name development and communication.
A visual life. A conversation with photographer Damian Heinisch
Meet the famous photographer Damian Heinisch and hear what role photography plays in branding today.
So you’ve got a great logo. Now what?
A logo is not enough to build a strong brand identity.
Typography, what exactly are fonts and typefaces?
You surround yourself with it on a daily basis. On the mobile, in the newspaper, in the book, in the magazine, on the advertising poster, on the shopping list. Find out what typography has to say for branding.
Font design tips from Magnus Rakeng
Norway's most credited font designer, Magnus Rakeng, talks about the impact a font can have on a brand.
BAMA Storkjøkken’s voice infused with creativity
BAMA's Storkjøkken's chefs are creative, genuine and thrive best with a popular and playful language. Find out what it has to do with tone-of-voice.
Brands and companies do not always have a consistent tone of voice
With a unique voice, you will not sound like the competition.
How to use images to create strong brands
Good images strengthen the brand and increase the engagement of the target group. Find out how images build identity.
A brand is not just a cool logo
Find out why it is important for a brand to appear honest and genuine, with a clear purpose and for the brand to deliver on its promise to the consumer.
What you need to know when starting a new design collaboration
Find out how a redesign takes care of your brand's uniqueness.