Articles
A brand is not just a cool logo
Find out why it is important that a brand appears honest and genuine, with a clear purpose and that the brand delivers on its promise to the consumer.
How to sell your business for the highest possible price?
Find out why a strong identity increases the value of the brand and positions the company for the highest possible purchase price with potential investors.
Find your brand communication formula
Find out why consistent marketing communication on digital platforms pays off and how you can achieve this with a digital brand guide.
Are you cutting costs in the right places?
Investing in design is a profitable strategy in the long term.
What you need to know when starting a new design collaboration
Find out how a redesign preserves your brand's uniqueness.
Branding through customized communication
Find out how a brand guide makes it easy for marketers to communicate across marketing channels.
Design as a tool cuts costs and increases profitability
Companies that are open to innovation see the value of investing in design and branding.
Do you ensure clear marketing communication?
Thinly spread marketing is very unprofitable. Instead, you should pool your marketing resources and ensure a unified message in the best channels.
Unleash creativity in the workplace
Creativity should be an integral part of business operations. Employees who are given the opportunity to brainstorm and innovate create the best ideas.
What does the new customer journey look like?
Find out why you need to get inside the customer's head and map out the customer journey. Only when you know how the customer behaves can you engage and excite.
Steps to keep staff motivated and engaged
Successful companies involve their employees. They have a common point of view that employees can identify with, and they build brand ambassadors.
Mission was born in 2001. What's happened in the 15 years that have past?
In 2016, Mission celebrated its 15th anniversary as an award-winning design agency and experts in branding, communication and branding.
What type of manager are you in a storm?
Find out why it pays off for both the company and employees to have an active and open dialogue during difficult times.
Plain language gets your message across
Express yourself simply. Words have power, they are the building blocks of all communication and give life and meaning to any product or service.
Top candidates want to work at the best companies
Companies with a good reputation win the battle for the smartest minds.
What can brand architecture do for your business?
Take advantage of brand architecture for the most effective communication with your target audience.
How to win the attention of your target audience?
If you stick to one message, you have done a lot right.
In uncertain times design gives you the edge you need
Design is valuable for positioning and makes you perceived as a serious player in the market.