Articles
The value of an idea lies in the using of it
Good communication creates meaningful experiences and content that engages customers so that they become your ambassadors.
Can you tell the story of your company, and if so, will anyone listen?
Stories contribute knowledge, lessons learned, and experiences. That's why storytelling is important for telling the market about your company.
How to sell your business for the highest possible price?
Find out why a strong identity increases the value of the brand and positions the company for the highest possible purchase price with potential investors.
Find your brand communication formula
Find out why consistent marketing communication on digital platforms pays off and how you can achieve this with a digital brand guide.
Are you cutting costs in the right places?
Investing in design is a profitable strategy in the long term.
Branding through customized communication
Find out how a brand guide makes it easy for marketers to communicate across marketing channels.
Do you ensure clear marketing communication?
Thinly spread marketing is very unprofitable. Instead, you should pool your marketing resources and ensure a unified message in the best channels.
What does the new customer journey look like?
Find out why you need to get inside the customer's head and map out the customer journey. Only when you know how the customer behaves can you engage and excite.
What can brand architecture do for your business?
Take advantage of brand architecture for the most effective communication with your target audience.
How to win the attention of your target audience?
If you stick to one message, you have done a lot right.
How to establish and understand your target audience
Serious brands are concerned with what is happening in their target audience.
How do you work with brand management?
Like everything else, your brand needs love and care.
Hey there!
Visibility is essential to reaching your market. As with most things in life, it's about getting attention and being present where your target audience is!
Being loved by everyone
Create commitment and awareness of your company and your brand by adding new qualities to your brand.
It pays off with smart marketing and communication
Find out why marketing doesn't have to cost a fortune: Know your target groups and appropriate communication channels. A sharp message is most effective.
What is positioning? Do you have a unique market positioning?
This way you can find what makes you attractive and unique in the market, maintain your market position and stand out from your competitors.
Communicate easily with customers with one tone of voice
Does your brand speak with multiple voices? Here's how to ensure clear communication.
Your brand tells the world who you are, do you have a strategic intention?
Do you need a brand? All businesses have a brand. Smart businesses are aware of this. They use their brand strategically to achieve the desired results.