Articles
The value of an idea lies in the using of it
Good communication creates meaningful experiences and content that engages customers so that they become your ambassadors.
Can you tell the story of the company, and if so, will anyone listen?
Stories contribute knowledge, lessons and experiences. Therefore, storytelling is important to tell the market about your business.
How to sell your business at the highest possible price?
Find out why a strong identity increases the value of the brand and positions the company for the highest possible purchase price with potential investors.
Find your brand communication formula
Find out why it pays to have consistent marketing communications on digital platforms and how you can achieve this with a digital brand guide.
Are you cutting costs in the right places?
Investing in design is a profitable strategy in the long run.
Branding through personalized communication
Find out how a brand guide makes it easy for marketers when it comes to communicating across marketing channels.
Do you ensure clear marketing communication?
Thin-spread marketing is very unprofitable. Instead, you should gather market resources and ensure a consistent message in the best channels.
What does the new customer journey look like?
Find out why you need to get into the customer's mind and draw up the customer journey. Only when you know how the customer behaves can you engage and excite.
What can brand architecture do for your business?
Take advantage of brand architecture for the most efficient communication with the target group.
How to win the attention of your target audience?
If you stick to one message, you have done a lot right.
How to establish and understand your target audience
Serious brands are concerned with what is happening in the target group.
How do you work with brand management?
Like everything else, your brand also needs love and care.
Hey there!
Visibility is essential to reach your market. As with most things in life, it's about getting attention and being present where your target audience is!
Being loved by everyone
Create commitment and awareness of your company and your brand by adding new qualities to your brand.
Smart marketing and communication pays off
Find out why marketing does not have to cost a fortune: Know your target audiences and appropriate communication channels. A pointed message hits best.
What is positioning? Do you have a unique market positioning?
This way you can find what makes you attractive and unique in the market, maintain your market position and stand out from the competition.
Communicate easily with customers with one tone of voice
Does the brand speak with multiple voices? How to ensure clear communication.
Your brand tells the world who you are, do you have a strategic intent?
Do you need a brand? Every business has a brand. Smart companies are aware of this. They use the brand strategically to achieve the desired result.